Make Marketing History

The views of a marketing deviant.

Saturday, May 06, 2006

Told You So

Neatly combining my previous posts on the futility of research and the importance of our visceral reaction to a product, I quote directly from The Perfect Home which I referenced before and which broadcast tonight.

"If you ask people whether they'd like to live in moden steel houses, they'll tell you no. But if you can show them a steel house, they absolutely love it."


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