Make Marketing History

The views of a marketing deviant.

Friday, October 13, 2006

Grey Day.

Following on from yesterday's post, it seems that one thing that turns off female customers is grey clothing. Although touted as the new black this season, it appears that shoppers do not agree.

It's a salutary reminder that you cannot afford to assume that an individual reaction will necessarily translate into a collective reaction. Single pieces are, I'm sure, elegant and stylish, but a rack full of grey clothes inevitably focusses the customers' mind on their worldview of grey and all its associations.

It also strikes me as proof that tastes don't change that much over time because the carousel of hot seasonal colours that has spun round to grey this year also made that declaration in 1998/9 with the same results. Ironically, today's youth-oriented purchasers and colour specialists are too young to remember that previous debacle.


Blogger ann michael said...

I just love how you spell "grey" :-)

4:49 PM, October 13, 2006  
Blogger john dodds said...

you mean correctly my dear colonist!

2:25 AM, October 14, 2006  

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