Make Marketing History

The views of a marketing deviant.

Saturday, October 14, 2006

Survey Says.

One in twenty people would be willing to have an RFID chip implant in their arm to facilitate shopping or so it was claimed this week.

In reality, I wonder how many of this 5 percent would actually do the deed when it became a possibility rather than a survey question? My take on this type of research response to a hypothetical scenario is that 5 percent of people don't believe it to be an idea that doesn't excite them.

That's a very different but less spinnable finding.


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