Make Marketing History

The views of a marketing deviant.

Tuesday, November 21, 2006

It Happens.

My email was inaccessible this morning and I was greeted with this message.

Server Error

We're sorry, but Google Mail is temporarily unavailable. We're currently working to fix the problem -- please try logging in to your account in a few minutes.

That's an apology, an acknowledgement and an implied promise of swift action - all in a couple of lines.

It's a good template for customer service don't you think?


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