Make Marketing History

The views of a marketing deviant.

Wednesday, November 01, 2006


I have always viewed the advertising-funded model for Web 2.0 businesses to be rather close to interruptive marketing for my liking (and yes I view adwords as quasi-interruptive as the tendency for people to ignore the right-hand column of websites would seem to suggest).

Perhaps, Plinking or product placement linking is the answer. If linkable visual or text content allows the viewer/reader control of the click-through without impinging on their online experience, then we are getting much closer to true permission marketing.


Anonymous Anonymous said...

Hey - what happened to the bubbles :-)

11:15 AM, November 01, 2006  

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