It's F'ing Obvious.
When selecting a template for this blog, I deliberately sought one that archived material on the left since westerners read from left to right. Despite what high-price consultants might tell you, usability is based on commonsense observations like that.
Moreover, it is, I think, well established that people scanning webpages (or I imagine any page) do so via an F pattern so I wanted to keep the ignored right column free of clutter.
I was therefore fascinated to read the following sentence in this article to which I was directed via a throwaway link on Daisy's site.
"We are now seeing right-column blindness, where users do not see information and links down the right hand side of the screen. This occurs because the right hand column has become known for advertising."
Does this mean that Google will have to become more interruptive? Are there implications for the effectiveness of online advertising? I don't know yet, but I think that it's a hugely significant development.