Why Would I Care?
I came across this link on Scoble's site. While it gives good advice to corporate podcasters, advice which is applicable to any marketing communication, my immediate reaction is why would I care?
Even if Starbucks had taken the advice, would I really want to listen to tales of satisfied customers? I suppose I can see a justification in terms of the often neglected aspect of internal marketing but what benefit would accrue to me the potential customer?
A better crafted podcast is all well and good, but if your audience isn't inclined to partake then your extra effort has been wasted. Just as you need remarkable products and services to cut through the abundance in which we live, you also need to apply marketing logic to your marketing efforts.