Make Marketing History

The views of a marketing deviant.

Monday, January 01, 2007

Be Here Now.

Against my better judgement, I attended a New Year's "celebration" and was again struck by the number of people who spent crucial moments not interacting with the hordes of friends and potential friends around them, but checking their phones and making calls or sending texts.

Not living and enjoying the moment (just as people at concerts these days prefer to watch through their phones rather than have the first hand experience), but seemingly wondering if someone else is having more fun or deriving their own fun from telling others what they're doing.

The lesson is obvious. In 2007, you should be creating a product or service that makes people want to be in the here and now; that makes them feel that they are where it's at; that theirs is the product or service that others are talking about and lusting after. That the grass in not greener on the other side.

So add this to your resolutions. Your user needs to know that they have made the optimum choice and that everyone else knows that they have. That is the level of passion you want to engender. Anything less and their attention will wander and their thumbs will twitch.


Anonymous Anonymous said...

I second this sentiment. Maybe its a factor of having crossed the 35 year chasm, but as much as I love technology, there has got to be something more.

At the very least, it has to be something BETTER. Like you, I don't understand the desire to do things like watch a concert through the camera feature as opposed to head banging. Surely they can't get more enjoyment from that. Can they?

4:15 PM, January 01, 2007  
Anonymous Anonymous said...

Very much a Zen moment you have experienced: Living mindfully in the present and fully experiencing the moment with others.

When translating into business practices, it means making the moment memorable without the expectation of results. Make your encounters more personal and tell your story with passion.

8:53 PM, January 01, 2007  

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