Make Marketing History

The views of a marketing deviant.

Saturday, December 23, 2006

Something For The Holidays.

Bored with wrapping paper, bloated with calories and totally sick of your loved ones? Then why not contribute to the death of the overpaid advertising creative here?

I believe this is known as UGC (usurping genius cheaply).

4 Comments:

Anonymous provokeit said...

John

Wow - spending a whole advertising budget on getting someone else to do the creative...

I wonder if someone is going to send a video of themselves lathering their balls with the new Dove cream oil just for a hoot.

Hmmm...honey, where's my video camera...

3:48 AM, December 23, 2006  
Blogger john dodds said...

I'm sure they're hoping.

10:07 AM, December 23, 2006  
Anonymous ann michael said...

John - After I saw your post I went over to Ze Frank and guess what video commercial tgtklgwas at the end of his 12/26 entry?

http://www.zefrank.com/theshow/archives/2006/12/122606.html

Your dove girl! (Man she gets around.)

5:38 PM, December 26, 2006  
Blogger john dodds said...

Since I wrote, I've also seen it attached to the amanda congdon videoblog as some sort of competition tie-in with her.

3:45 AM, December 27, 2006  

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