Make Marketing History

The views of a marketing deviant.

Tuesday, February 06, 2007

Never Assume.

Assumptions are dangerous things. Like the assumption I'd always made that Absolut vodka's renowned marketing was the result of the crucible of entrepreneurial capitalism - an assumption itself based implicitly on the assumption that publically-owned organisations are inherently uncreative.

In fact, it's the product of a state-owned company that until 1995 had the additional "restraint" on creativity of being a monopoly.

Never assume that you can't be creative.


Blogger Unknown said...

don't assume. simple stuff. mostly ignored...

absolut eye-opener:-)

8:33 AM, February 10, 2007  

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