Make Marketing History

The views of a marketing deviant.

Saturday, February 24, 2007


On a train the other day, I witnessed a teenage girl saying her goodbyes to what I assumed to be her grandma with whom she'd seemingly been visiting. Just before the doors, closed a small banknote was thrust into her hand. A warmness emanated from that girl for the rest of the journey and I would suggest that anyone who witnessed the scene was similarly warmed. Customer satisfaction - it's all about spreading warmness.


Anonymous Anonymous said...

You link me! I am honoured by this link. Warmness is goodness. I now build brand model around warmness. Is open source - friends my use.


12:01 AM, March 01, 2007  

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