Make Marketing History

The views of a marketing deviant.

Thursday, October 11, 2007

To Twitter Or To Blog?

Twittering is interruptive.
Blogging is a destination.
Both users should remember that.

Twittering is often too short to say enough.
Blogging is often too long to keep one's attention.
Both reward skillful writing and thoughtful argument.

Twittering is easy and thus sometimes ill-considered.
Blogging is hard and seems more substantial.
Both can contradict this.

Twittering is less likely to involve click-through.
Blogging is all about the click-through.
Both are abused for this reason.

Twittering is prone to devolve to one to one exchanges.
Blogging is more likely to generate multi-partite conversation.
Both are ultimately a "one to many" medium.

Twittering is read once and forgotten.
Blogging is read often and forgotten.
Both are still worthwhile.

Twittering is personal revelation.
Blogging is personal reputation.
Both will flourish.


Blogger Charles Edward Frith said...

And Jaiku is....?

(just bought by Google)

3:26 AM, October 11, 2007  
Blogger Mark McGuinness said...

Excellent, a blog post in Twitter-sized chunks!

3:42 AM, October 11, 2007  
Blogger john dodds said...

Frith the answer is
Jaiku is a haiku with
Expanded income

4:25 AM, October 11, 2007  
Blogger john dodds said...

Thanks Mark - I am all in favour of snacking.

4:27 AM, October 11, 2007  
Blogger Charles Edward Frith said...

I'm just a bit miffed because as soon as I pressed the enter button I realised Jaiku rhymed with Haiku and you knoooow how I love to look clever John xx ;)

10:19 AM, October 11, 2007  
Blogger john dodds said...

Ah yes Charles - the master illusionist ;O)

11:23 AM, October 11, 2007  
Blogger lauren said...

well done on both twitterish blog and masterful haiku, doddsy. i swear, the not-marketing business is wasted on you.

5:16 PM, October 11, 2007  
Blogger kaylen said...


"Both reward skilful writing"

6:03 PM, October 11, 2007  
Anonymous Anonymous said...

Ah ha - so you do find Twitter useful - what about Facebook?


(PS. I am soooo calling you doddsy from now on! Thanks Lauren!)

9:36 AM, October 13, 2007  
Anonymous Anonymous said...

Blogging is personal reputuation.

I'm fucked.

1:23 AM, October 16, 2007  
Anonymous Anonymous said...

Hello Mr. Dodds. May I be your twitter friend please?

Charles Stab.

1:07 AM, October 19, 2007  

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