Make Marketing History

The views of a marketing deviant.

Thursday, September 27, 2007

Difference Makes The Heart Grow Stronger.

It's crucial to keep reinvigorating your thinking - that doesn't mean changing it wholesale necessarily, but it does mean changing perspective.

So, feeling myself drifting this week, I went along to a performance by the Ukulele Orchestra Of Great Britain. I came away reminded of the power of brilliant technical skills, passion and wit; I came away marvelling at how reinterpreting the familiar can produce something familiar yet startlingly different; and I came away realising that inspiration can come from any field and that excellence begets excellence.

5 Comments:

Anonymous Angus said...

Good lord, that is amazing.

Reinterpreting the familiar is incredibly powerful.

1:23 AM, September 28, 2007  
Anonymous David said...

Saw them at Guilford, last year or the year before.

Was amazed and left smiling as you say the reinvention of the familiar makes you reevaluate the things that you thought you knew.

but it was also pure entertainment

2:44 AM, September 28, 2007  
Blogger john dodds said...

Angus - so you retract your earlier reactions? Bizarrely, none of the clips do true justice to them.

4:04 AM, September 28, 2007  
Anonymous fredrik sarnblad said...

Thanks for the reminder John.

1:51 PM, October 01, 2007  
Anonymous Tom said...

Oh, that was great. Have they published anything ?

Let me know next time you are going.

Alternatively, if you want to set up a similar ensemble around recorders, I would be interested in auditioning.

1:24 AM, October 04, 2007  

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