Make Marketing History

The views of a marketing deviant.

Friday, November 30, 2007

Listening And Learning?

Three marketing tenets and three quotes from a New York Times article.

1) The customer/user is the raison d'etre of any business.

“Whenever we innovate and create great new experiences and new features, if they are not well understood at the outset, one thing we need to do is give people an opportunity to interact with them,” said Chamath Palihapitiya, a vice president at Facebook. “After a while, they fall in love with them.”

2) The customer/user dislikes and avoids marketing interruptions.

Facebook executives say the people who are complaining are a marginal minority. With time, Facebook says, users will accept Beacon, which Facebook views as an extension of the type of book and movie recommendations that members routinely volunteer on their profile pages.

3) The customer/user decides what is right for them.

Late yesterday the company made an important change, saying that it would not send messages about users’ Internet activities without getting explicit approval each time.


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