Make Marketing History

The views of a marketing deviant.

Monday, December 17, 2007

Something From My Comments.

Lazy blogging I know, but I wanted to share comments I contributed to two interesting debates on other blogs recently.

Marketing isn't any harder than it used to be - it's just that people forgot that it centres upon product development and meeting customer needs and instead got obsessed with pretty words like branding which is all too often skin-deep rather than a reflection of the DNA of a business. No marketing isn't harder, but getting away with sub-standard behaviour very definitely is. (Collaborate Marketing)

It’s a myth that most categories are commodified - a myth perpetrated by arty agencies who want to pad their book rather than be a little dull and focus on product attributes. (The Kaiser Edition)


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