Make Marketing History

The views of a marketing deviant.

Tuesday, December 04, 2007

London Calling.


Anyone considering visiting London will no doubt be fascinated to know that "45,460 litres of urine is at risk of ending up in the city's streets and alleyways through irresponsible and anti-social behaviour."

Their proposed solution? "Sat-Lav" - an SMS service for which you pay a subsidised 25p to receive a text that tells you the nearest location with opening times.

Yet another example of the public sector acting without thinking and presuming behaviours that have no correlation with reality. There's no mention of co-ordinating times and locations, so you're quite likely to be sent information of a closed convenience and there's no thought given to changing attitudes - just an assumption that people will use the service.

But hey, it's got a cute name and justifies a council-sponsored "innovation" competition, so that's alright then.

5 Comments:

Anonymous Tom said...

I think they're kicking it off with, like, TEN toilets too - so I don't know how long the pilot lasts or how they'll measure success but I wouldn't walk 3 miles if I needed a piss.

2:18 AM, December 04, 2007  
Blogger john dodds said...

"within the council's boundary the service includes details of 40 council-run and leased toilets plus those run by the GLA, London Underground and some department stores"

Surely easier to step into McDonald's etc

2:28 AM, December 04, 2007  
Blogger lauren said...

yeah, if McDs let you piss there.
did you know that on oxford st, the busiest fucking street mall in the world, there are no public toilets? you have to line up for 25 minutes at KFC near marble arch and hope that the lovely teenagers on shift don't enforce the 'toilets only for customers' rule.

3:06 AM, December 04, 2007  
Anonymous The Kaiser said...

just pissed myself laughing.

2:20 AM, December 06, 2007  
Blogger iScatterling said...

Kaiser forgot his Sat-Lav at the office!

5:23 AM, December 07, 2007  

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