Make Marketing History

The views of a marketing deviant.

Friday, April 18, 2008

Strangers On A Train 4.

Four advertising folk discussing their just completed pitch meeting with an insurance client. Since you weren't there, I was obliged to take notes on your behalf. Key takeaways include

"It's all guff on charts until you put it in an ad."

"Forget the offer that gets you in the door, it's all about moving the brand."

"I'm not sure why I needed to be there."

"Me too, but I guess it gives the impression of commitment."

No, they never mentioned customers. Not once.


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