Make Marketing History

The views of a marketing deviant.

Wednesday, June 18, 2008

When Creativity Gets In The Way.

Why does a sign on a phone that's promoting reverse (collect) calls need to be difficult to read? Presumably, because somebody thought that "creativity" was more important than communication.


Blogger Robert said...

God Dodds you're such a racist - can't you see it's for tourists from nations who read from right to left. And like crap fonts.

5:33 PM, June 19, 2008  
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