Make Marketing History

The views of a marketing deviant.

Wednesday, March 11, 2009

The Problem With Marketing.

If someone says they work in marketing, the next response is frequently "What do you market?" As if all expertise was sector or product-specific.

The problem with marketing (well one of the many) is that its practitioners do a lousy job of marketing themselves and what they do.


Anonymous Anonymous said...

"You work in advertising? So you sell stuff, right? Go on, why don't you sell something to me in 30 seconds. You can do it, right?"

12:59 PM, March 11, 2009  
Blogger Layla said...

I suppose if they're really good at it everyone knows what they're selling anyway, no? ;)

/marketing gurus come to mind, or JK Rowling, etc:)

7:05 PM, March 11, 2009  
Blogger john dodds said...

Not if people don't know what marketing is.

5:24 AM, March 12, 2009  
Blogger Robert said...

If they are good at what they do, their work should speak for itself ... and if the person asking the question doesn't know what marketing is, then the person should be able to express it simply, powerfully and effectively in the time it takes the lift to go from the ground floor to the 1st - isn't that what good marketing should make you capable of?

8:01 PM, March 16, 2009  
Blogger john dodds said...

Yes - but I'm not sure the marketers know what marketing is.

9:23 PM, March 16, 2009  
Blogger Layla said...

lol - good point. Do they? :)

& do they actually know what they market too? ;)

9:28 AM, March 17, 2009  

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