Make Marketing History

The views of a marketing deviant.

Monday, February 16, 2009

Keep Your Copy Clear.


Snappy way of saying "our showrooms are offering good deals" isn't it? I had to drive past this billboard (yes, a billboard designed for instant impact) quite a few times to work it out.


Add in the looming storm clouds and a racing driver who, for sure, won the world championship but was also beaten in many of the races and you have to wonder what the thinking was. If you haven't got much time to say something, make it simply comprehensible and make it undebateable.

3 Comments:

Blogger blaiq said...

Not contesting the overall point you are making - but I can't remember any F1 champion who won the championship without being beaten in any of the races. Michael Schumacher set the record for most number of race wins in a championship year in 2004 - 13 wins in all. But he still was beaten in 5 of the remaining races.

9:16 AM, February 17, 2009  
Blogger john dodds said...

Agreed - I just think the use of a cumulative championship doesn't fit well with a claim about one-off purchase events.

I know they're forced to use him, but Hamilton was beaten in more than he won and so he's "arguably" not that difficult to beat in a one-off situation. And this blog is the home of pedantry.

10:19 AM, February 17, 2009  
Blogger rorysays said...

It would be great to get up there on that billboard and change 'beat' to 'read'...

4:45 AM, February 18, 2009  

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