Sign Of The Times.
All too often, "marketing" adds unnecessary detail and blurs the message. Why say soon when you give me the actual date? I know what soon means. And now I'm thinking about the composition of your message and not thinking about your message at all.
posted by john dodds @ 1:58 AM
2 Comments:
Hmm yeah, I can just imagine the meeting on this:
"This is the sign we will be putting up"
- "Looks good, but what does 'soon' mean?"
"Hmm, you're right, we should put in a date"
-- end of meeting
Sounds like you were there.
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