Make Marketing History

The views of a marketing deviant.

Saturday, July 24, 2010

What Were You Thinking?

When you took interruption marketing into the street?

When you outsourced customer service to reduce costs?

When you treated new customers better than loyal ones?

When you tried to up-sell rather than attend to waiting customers?

Were you thinking about improving the customer experience or were you thinking about improving your evaluation?


Blogger CJ Hurst said...

lunch or the pub.

2:12 PM, July 24, 2010  
Blogger Charles Edward Frith said...

Your finest post. Excellent.

6:13 AM, July 26, 2010  
Anonymous Rob said...

Nice, though you also missed "when you forgot about the needs & wants of the people".

5:33 PM, July 27, 2010  
Blogger john dodds said...

@Rob I thought my examples all illustrated that underlying theme oh wise one.

@Charles Thanks. But that doesn't say much for all the other ones.

@Chris Hello Marcus.

3:54 PM, July 28, 2010  

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