Speaking With One Voice.
I'd never heard of Woot, but I was aware there was an online retailer doing what they did. I'll be watching them closely now - not because they just got acquired by Amazon, but because of the way they responded to it. Not with legalese or corporate platitudes but with the same human tone they used before they were bought.
Businesses grow, businesses evolve and business are acquired, but the one thing they must never forget is that they're still essentially making sales one at a time to individual customers.