Make Marketing History

The views of a marketing deviant.

Thursday, February 14, 2019


"I was surrounded by people who for some reason found my very presence a threat. And had I not been able to stand up to them on their terms, I' would be somewhere back on the east coast, my tail between my legs. But it was more than that. For many outback people, the effect of almost total isolation coupled with that all-encompassing battle with the earth is so great that, when the prizes are won, they feel the need to build a psychological fortress around the knowledge and possessions they have broken their backs to obtain. That fiercely independent individualism was something akin to what I was feeling now - the inability to incorporate new people who hadn't shared the same experience. I understood a facet of Alice Springs, and softened towards it, at that moment."