Make Marketing History

The views of a marketing deviant.

Sunday, April 16, 2006

Customer Reception

The inimitable Guy Kawasaki's recent posts on customer service reminded me of a brilliant piece of guerilla marketing that occurred in London before that term was even coined.

A few years ago, upon noticing that building maintenance had covered the exterior of Saatchi & Saatchi in scaffolding and boarding, a neighbouring agency hung a banner from the scaffolding overnight. It's multi-layered tag-line read

"You'll find a better reception round the corner at TBWA."

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