Make Marketing History

The views of a marketing deviant.

Monday, April 10, 2006

Massaged Purple Cows

Massaged cows which have been fed on beer create something called wagyu beef that features in the £85.50 sandwich sold in Selfridges department store in London. They've only sold eleven apparently, but boy have they garnered a lot of publicity for a department store.

The meat will be flown in from Chile to Heathrow at 5.30am every day to ensure it is as fresh as possible but I wonder for how long.


Anonymous Anonymous said...

It's interesting that you mentioned that, I recently had Kobe beef (which is not only massaged, but receives even more exclusive treatment) at a Japanese restaurant in Canada for 75$.

6:22 AM, April 14, 2006  

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