Sales and Marketing?
Is it just me who views as highly suspect any company with job titles along the lines of Sales AND Marketing Director?
I've always imagined a promoted sales executive holding such a role and while I bow to no-one in my admiration of great sales people, it seems to me that sales is a highly-skilled subset of marketing. The conflation is to me an indicator of a misunderstanding of and diminuation of the marketing function within that organisation.
Everyone in an organisation should be a marketer - implicitly and explicitly generating sales opportunities, but is it too rigid of me to suggests that not everyone could or should be fulfilling the sales role of cultivating and maintaining relationships? Marketing creates the means of meeting a customer need (starting right back at product development). Sales people do something very different. Or am I wrong?