Make Marketing History

The views of a marketing deviant.

Monday, April 17, 2006

Disruptive Distribution

What's the highest grossing movie in US history? No not Titanic, no not Star Wars, no not even Gigli. Combining the Easter season with my general theme, I was fascinated to discover from a TV documentary The Passion - Films Faith and Fury that the success in question is a religious movie (I typically missed its title - possibly The Miracle Maker) that completely bypassed the regular theatrical distribution network.

When people think of the market disruption ideas of Clayton Christensen there is a tendency to think of new products and or new technology and indeed in the movie business Mark Cuban is trying to create just such a new business model. But to me this was a reminder that new thinking is the essence of market disruption and it can apply to any of the 4Ps.

Marketing is nothing if it's not about meeting customer needs - be it passionately; be it with new products; or how ever. That's what these Christian movie makers have been doing. They've targetted a market of 100 million americans who identify themselves as Christians and taken movies tailored to them and exhibited them where those people are. Namely at their churches - institutions to which those people apparently contribute over $60 billion (i.e. seven times more than the total US box office take).

For the churches, such movies provide an additional attraction for various demographics of their potential congregation and the cynic in me suggests that the movie makers cannot ignore the fact that they do not face revenue-sharing deals with commercial exhibitors. It's a win-win-win scenario and as good an example of disruptive distribution as I've come across.

3 Comments:

Anonymous Joe T said...

It was "The Passion Of Christ" remenber the Mel Gibson flic? You might enjoy Pyromarketing a blog/website by a Christian book marketer

6:23 PM, April 23, 2006  
Anonymous Anonymous said...

^^ nice blog!! ^@^

徵信, 徵信網, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信, 徵信公司, 徵信社, 徵信公司, 徵信社, 徵信公司, 女人徵信,

徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社,

徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信,徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信社,徵信,徵信, 徵信, 外遇, 抓姦

2:45 AM, March 28, 2009  
Anonymous Anonymous said...

Now do you worried about that in the game do not had enough 2moons dil to play the game, now you can not worried, my friend told me a website, in here you can buy a lot 2moons gold and only spend a little money, do not hesitate, it was really, in here we had much 2moon dil, we can sure that you will get the cheap 2moons gold, quick to come here to buy 2moons dil.

Now do you worried about that in the game do not had enough 9Dragons gold to play the game, now you can not worried, my friend told me a website, in here you can buy a lot 9 Dragons gold and only spend a little money, do not hesitate, it was really, in here we had much 9Dragons money, we can sure that you will get the cheap 9Dragons gold, quick to come here to buy 9 Dragons gold.

11:31 PM, April 23, 2009  

Post a Comment

Links to this post:

Create a Link

<< Home