Make Marketing History

The views of a marketing deviant.

Wednesday, May 10, 2006

When Consistency Of Voice Attacks!

For many years, the staff of British high street fashion retailer French Connection giggled knowingly at the acronym fcuk used on internal company documents. Then in April 1997, this was seized upon by clever and expensive advertising agencies as a tool for branding their clothing range.

This involved the use of those letters on numerous T shirt slogans which became best sellers and thus walking billboards for the company which was transformed from a non-descript chain to an edgy brand receiving endless press commentary from outraged observers.

The voice was consistent and rammed down our throats and sales boomed, but the products weren't really edgy nor were the outlets. This was mainstream high street fodder and inevitably the joke paled and the fcuk logo was withdrawn in February.

Today, the chairman of the group issued his fourth profit warning in fifteen months.

1 Comments:

Anonymous Anonymous said...

^^ nice blog!! ^@^

徵信, 徵信網, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信, 徵信公司, 徵信社, 徵信公司, 徵信社, 徵信公司, 女人徵信,

徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社,

徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信,徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信社,徵信,徵信, 徵信, 外遇, 抓姦

2:50 AM, March 28, 2009  

Post a Comment

Links to this post:

Create a Link

<< Home