Make Marketing History

The views of a marketing deviant.

Wednesday, June 28, 2006

China Crisis?

The Trade Commissioner at the British Consulate-General in Hong Kong urges small and medium-sized businesses that, despite their fears over protection of their intellectual property rights, they "can't afford to ignore China in terms of growth opportunities and remaining competitive." Is he right?

Marketing is as much about rejecting the wrong customers as it is about selecting the right ones.

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