We're Football Crazy, We're Football Mad.
Oh the irony - I've just seen a TV spot for takeaway food as provided by ASDA supermarket. It features Michael Owen one of the England players it's suggesting you should be watching while devouring the food. The same Michael Owen who limped off injured after one minute of last night's game and will be on the injured list for at least five months.
I suppose they would argue that any publicity is good publicity, but I disagree. Especially when the campaign backfires like this (or via a loose comment/action from the spokesperson), it just shows up the hard-sell desparation and cold-calling mentality of attaching a celebrity to a product or service unrelated to his or her fame.