Make Marketing History

The views of a marketing deviant.

Saturday, June 03, 2006

Where Do You See Yourself in Ten Years?

One question that I omitted from my interview post was that perennial inanity "Where Do You See Yourself In 10 Years?" I saw it recently in, of all places, an article allegedly giving advice to potential entrepreneurs! Personally speaking, if you know where you're going to be in ten years time, even five years in this day and age, you scare me because if you hadn't noticed - the times they are a changing.

If you don't believe me, then why not consider a true entrepreneur whose creation you are possibly using right now - Mark Fletcher the founder of Bloglines. In this great interview he makes it clear that the focus should be on today and tomorrow, that users are the most important currency and that scalability should not be at the forefront of your mind.

It's not quite the Costner school of marketing - but yes, build and if they keep coming, keep building.

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