The vendor's information premium has been eroded. In many markets, suppliers have responded with price deflation and, as I've written before, this can be adapted as a marketing tool. But what if the customers mobilise?
Sig alerts me to this fascinating display of consumer-mobbing from China and posits some interesting ways to exploit it. I'm not sure how his suggestion differs from online wholesaling or a more formal version of price-drop tv or, indeed, why the vendors shouldn't collectively refuse to bow to this pressure, but it certainly crystallises the rise of the informed customer.