Make Marketing History

The views of a marketing deviant.

Tuesday, July 04, 2006

This Won't Hurt.

Men are willing to stand more pain if it is inflicted by a woman. So says a study from the Univeristy Of Stirling psychology department in which a woman dressed in skirt and heels "to emphasise her gender role" tested the resilience of male students.

Dr Karel Gisjbers concluded that the appearance of the woman distracted the men from the pain. Marketers will recognise this to be further evidence of Marshall McLuhan's dictum that "The medium is the message."

2 Comments:

Anonymous Anonymous said...

Are men willing to withstand more pain if inflicted by a woman because they know the reward/peasure will be much greater than the pain?
And is it the same for women, when men infict pain onto women? Interesting..... - J -

12:15 PM, July 04, 2006  
Blogger echolalias said...

i find it better fitting to mcluhan's memory to keep the typo alive & well. medium is the massage, just sounds nice...

as for pain. does it matter we have higher pain tolerance? frankly, i can take whatever's dished. from punches to a metal post driven into my cleavage...

crying is for babies and the wives of colonists. i assume they cried. with reason.

1:03 PM, July 04, 2006  

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