It's well known that if attending a job interview, you should be very careful to make the correct impression on the receptionist and every one else you meet since they may will provide input into whether you will be hired. It will pay to be as professional in your dealings with the receptionist as with the chief executive.
But do you think of reversing that mindset? Aimia Foods certainly does. If you attend their headquarters in Wigan (even as a salesperson), your car is valeted while you're in your meeting. Now how many positive conversations does that generate?
Marketing is not just about impressing your customers, it's about connecting with everyone within your industry too. Do all visitors to your premises have a memorable experience?