Make Marketing History

The views of a marketing deviant.

Tuesday, August 29, 2006

Baby And Bathwater.

If your business model is broken, then fix it. But throwing it out completely takes real nerve.

Universal Music is entering into an advertising-funded download deal. Thus the official view of the world's biggest music company is that its product is no longer music but eyeballs and ears because music is seemingly something you give away while you push interruptive advertising at your advertising-resistant demographic.

Is it me or is this a case of simultaneously devaluing your output while annoying your core market?

2 Comments:

Anonymous kathy sierra said...

It's not just you. That is just... so... sad on so many levels. I wonder how the artists feel about it.

10:53 PM, August 29, 2006  
Blogger john dodds said...

How will artists feel having their socially aware music topped and tailed by corporate advertising? That's a toughie!

10:30 AM, August 30, 2006  

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