Baby And Bathwater.
If your business model is broken, then fix it. But throwing it out completely takes real nerve.
Universal Music is entering into an advertising-funded download deal. Thus the official view of the world's biggest music company is that its product is no longer music but eyeballs and ears because music is seemingly something you give away while you push interruptive advertising at your advertising-resistant demographic.
Is it me or is this a case of simultaneously devaluing your output while annoying your core market?