Still Too Geeky.
Hugh's post yesterday suggests to me that the blogosphere is even geekier than I imagined. If he doesn't have a handle on these things after blogging for so long, then what hope is there for the less geeky among us?
I have no idea how many people read my blog nor what my rising Technorati ranking actually means and I've absolutely no idea where to find the statistical tracking devices to which he alludes. Intuitively, I suspect that the presence of repeat visitors on a single day might to some degree counter his argument, but I don't have the ammunition to be in a position to prove or disprove that and that strikes me as a crazy state of affairs. But then I've written before that blogging companies are really failling behind the transformation of the blogosphere from geekfest to mass medium.
It's perfectly valid to argue in favour of the indirect effects of blogging, but that doesn't remove the marketing need for meaningful, clear metrics to be easily obtainable by the blogger in the street.