The 5 E's Of Marketing.
I'm currently monitoring an organisation that has responded to commercial pressures with a relatively expensive rebranding. I want to see if it recognises the marketing opportunity presented by an international study that has received national media coverage. The study reveals genuine and startling benefits associated with exactly the type of service this organisation provides.
Has the organisation made the phone calls that will provide local media outlets with the type of story that news editors lap up and simultaneously make their service synonomous with this conversation point? Not yet!
Does your marketing mindset associate expenditure with effort and efficiency or does it realise that the easy can be incredibly effective?