Make Marketing History

The views of a marketing deviant.

Saturday, December 09, 2006

Cultivating Indifference?

The wonderful Chuck Klosterman turns out to be a computer games fanatic. In an interview about this piece on games' analysis, he asks

"So when does something become a critical element of the zeitgeist? It's when people who barely care are interested. It's when you can move beyond the person who is actively involved in the game."

That seems as good a definition as any of the difference between niche and mainstream acceptance and the crux of the matter is whether you want to deal with customers who "barely care".

2 Comments:

Blogger john dodds said...

Just for you - I've changed the link to the article from which the visually annoying article followed.

11:17 AM, December 09, 2006  
Blogger Jane said...

There are indeed videogame critics, if you by critics, CK means Pauline Kael types who write passionately and intelligently about individual games, taking the medium seriously and dissecting games for their art or lack thereof. See Ian Bogost's new book Unit Operations: An Approach to Videogame Criticism.

10:15 AM, December 17, 2006  

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