Make Marketing History

The views of a marketing deviant.

Sunday, November 26, 2006

Net Neutrality In Other Words.

This post would have appeared as a comment on Danah's blog in response to her appeal for a way to explain net neutrality to the layperson. Unfortunately, some technical glitch is preventing me from so doing and thus, I'll address it here and maybe open up the discussion.

My take on this is that the key - in best Geek Marketing 101 tradition - is to couch your explanation in non-technical terms (as when I talked of RSS as TiVo for blogs).

One can talk of digital apartheid but to me that doesn't quite capture the idea that economic power plays a crucial role in the discrimination. So, the best I can do is to describe a non-neutral net as a supermarket or museum or library in which particular sponsored aisles are wider, better lit and better stocked than others. Does that work for you?

2 Comments:

Anonymous ann michael said...

Those more inviting aisles are also in the front of the store. And... sometimes when you go looking for a "second class" aisle you can't find it at all - or it's there but inaccessible.

5:20 AM, November 27, 2006  
Blogger Robert@iScatterlings.com said...

So are you saying that net neutrality cannot exist while sponsorship ensures premier location/placement and free and total accessibility to the elite aisles remains active

versus

the non-sponsored second rate aisles that have the BEWARE SLIIPERY FLOOR or CLEANING IN PROGRESS signs in place thus prohibiting access to them?

5:47 AM, November 27, 2006  

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