The Art Of Communication.
The other day, I almost fell asleep during a Powerpoint presentation which was particularly bad news since I was the one making it!
Seriously though, when presentations are generally dull for those of us who are accustomed to them, what hope is there for transmitting detailed information to those not normally in such an audience? As Hugh rightly pointed out in his Hughtrain update, "the future of advertising is internal", so the quest for a common language is increasingly critical.
Now, Kathy Sierra has extolled and continually demonstrated the benefit that graphics bring to communication, but what about transforming the presentation into a single visual like this one created by Delta7?
All those pages of strategic thinking and creative insights distilled into a single A3 picture. An image which visualises the thrust of the thinking for all the people, from shop-floor to boardroom, who need to understand it and who can refresh their comprehension with a single glance to the wall. And not a buzzword or mission statement in sight.