The Future Of Marketing.
In 2006, an estimated $8 billion was spent on market research in order to predict customer behaviour. The academic study of brain chemistry during decision-making may change all that as the field of neuromarketing emerges. More here.
posted by john dodds @ 9:42 AM
1 Comments:
Thanks for putting neuromarketing in the context of $8 billion for market research. While some of the brain study work may be a bit speculative in nature, in the grand scheme of things current neuromarketing expenditures are a pittance. And if techniques are developed that really lead to better ads (or at least the avoidance of bad ads), an even bigger number - advertising expenditures - could be impacted.
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