Last week I was encouraged to read that the annual meeting of the influential at Davos was hoping to be open to the public in terms of online access and participation. But the website is overwhelming and unwelcoming. I don't think I'm alone in that - note the paucity of comments/conversation in the sidebar.
It just goes to show that there's much more to facilitating a conversation than saying you'd like one to happen, heck anyone whose been in a bar knows that. Again and again, I find myself coming back to the importance of provocative writing as the way to grab the attention of the time-poor viewer. The Davos site has a vast number of headlines on it and while they relate to potentially interesting subject areas, none of them grab at me. I want to be grabbed.