Make Marketing History

The views of a marketing deviant.

Monday, February 26, 2007

Greener Than A Speeding Prius.


Marketing's bad reputation often stems from corporate defence of the indefencible, so how would you expect a motor racing team to stress its green credentials?

Well Honda are doing so by ditching all on-car sponsorship, replacing racing livery with an image of the world and seeking to offset the $100 million of lost sponsorship by way of a licensing website.

Owing just a little to the million dollar webpage, it goes live on February 27 and will be the hub where Honda and its partners can promote their association with this new approach and where anyone can sponsor a pixel.

Greenwash or sincere initiative? Who knows? But since I've never been a fan of the mobile billboard school of sponsorship, I can't criticise them for being different.

4 Comments:

Anonymous Anonymous said...

^^ nice blog!! ^@^

徵信, 徵信網, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信, 徵信公司, 徵信社, 徵信公司, 徵信社, 徵信公司, 女人徵信,

徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社,

徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信,徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信社,徵信,徵信, 徵信, 外遇, 抓姦

3:38 AM, March 28, 2009  
Anonymous Anonymous said...

http://www.crazypurchase.com
http://weddingdressseason.com
http://jeancart.com
http://straighthairgirl.blog126.fc2.com
http://www.seriousblogging.com/crazygirlsshirts
http://www.free-blog-site.com/iammyself
http://d.hatena.ne.jp/hotfishing
http://www3.atword.jp/deepseaworld

12:26 AM, May 31, 2009  
Anonymous Anonymous said...

Do you wannaghd hair straighteners for you own , we have many
cheap ghd hair straightenersin style and great,you can choose one from these
hair straightenersAuthentic chaussure pumachaussure sport And chaussure nike shoes

1:18 AM, May 31, 2009  
Anonymous Anonymous said...

You can go to edhardyshirts.com to have a look ,you may find one of ed hardy clothing fit for you
Top qualitymen's jacket,
These cheap jacket are on sale now,you can find
north face jackets inmage on our web

1:19 AM, May 31, 2009  

Post a Comment

Links to this post:

Create a Link

<< Home