Make Marketing History

The views of a marketing deviant.

Saturday, February 10, 2007

Giving It All Away.

For some years, we've seen the graffiti and the sneaking of his exhibits into major galleries. Now, the unknown artist Banksy has parlayed free content into sales worth millions. If proof were needed that giving your stuff away for free does not jeapordise your financial future, then this is it.

Yet, I still worry about extending this argument to a denial of the validity of copyright and the demand for universally free content. The destruction of the link between creation and ownership can only end in tears for while it is better to give than to receive, receiving is very different from taking.

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