Make Marketing History

The views of a marketing deviant.

Tuesday, February 27, 2007

There's A Rat In Me Kitchen.

What am (insert fast-food company name here) gonna do?

You'll have seen the news coverage and it's clear that KFC/Taco Bell might have an image problem, but what about their competition?

Do people see this as a KFC problem, a New York problem, a fast-food problem and/or an urban problem? Only time will tell, but it's revealed a fascinating worldview that means people will not be returning to the restaurant because of the health threat of rats where they previously had not worried about the health threat associated with consuming fast food.

But once their mind has been changed, it's going to stay changed until something else remarkable happens. That's the marketing lesson here.

However, before those not living near the Village get too smug, let me leave you with this quote from the most excellent History and Habitat of the City's Most Unwanted Inhabitants.

"Male and female rats may have sex twenty times a day. A female can produce up to twelve litters of twenty rats a year: one pair of rats has the potential for 15,000 descendants in a year."

Food for thought.

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