Everybody's Hip.

As Bob Lefsetz says

"the connected New Yorkers believe they’re above the rest of us, that what they say and think is more important than those west of the metropolis.

But those days are gone. People in Iowa, the dreaded flyover Midwest, are now just as hip as those in New York. Hell, they’ve got the same cable channels and high speed Internet too."

These days, you have to find other ways to un-level the playing field.