Make Marketing History

The views of a marketing deviant.

Thursday, March 22, 2007

Everybody's Hip.

As Bob Lefsetz says

"the connected New Yorkers believe they’re above the rest of us, that what they say and think is more important than those west of the metropolis.

But those days are gone. People in Iowa, the dreaded flyover Midwest, are now just as hip as those in New York. Hell, they’ve got the same cable channels and high speed Internet too."

These days, you have to find other ways to un-level the playing field.


Blogger Ron Elizondo said...

That comment is really funny and very true.

Something that is helping "status-seeking" people differentiate themselves from others are brands. Brands are becoming lifestyle enablers letting people stand out from the rest of the crowd.

As we see more differentiated brands than before, being different from others is easier than ever.

Ron E.

5:45 PM, March 22, 2007  

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