Mass Appeal.

The UK version of the Get A Mac ads have been running for some months now and have attracted the somewhat surprising criticism of arrogance - surprising, that is, because of the generally cruel nature of british humour.



So, I was dismayed to see this poster for the first time this week. The slogan "we get along better than people think" may tie in with the Windows' compatability of Macs, but it really jars with the tone of the campaign so far. I thought the idea of marketing was to emphasise what you do differently, but apparently it's now all about not rocking the boat.