Make Marketing History

The views of a marketing deviant.

Thursday, April 19, 2007

Fly The Feminist Skies?


Courtesy of Fast Company, I draw your attention to American Airline's way of reaching out to that gutsy niche of oestrogen-rich customers who in the twenty first century dare to bother their pretty little heads with the new fangled flying thing. And this is the improved version!

Segmentation only makes sense if the designated grouping consumes your offering in a unique way and I hadn't noticed that women fly differently from men. They just get patronised differently.

2 Comments:

Blogger fiat lux said...

It looks like someone decided to pick up some basic pop psychology ("women like feeling connected! Women like bonding!") and tried to implement those 'findings' into the flying experience. Bah.

I didn't see anything on that page that would make me want to use it as compared to the normal AA.com homepage. "Smart packing tips" and "Book recommendations"? Give me a break.

2:26 PM, April 19, 2007  
Blogger john dodds said...

You mean you travel light and don't read?

12:15 PM, April 21, 2007  

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