Fly The Feminist Skies?

Courtesy of Fast Company, I draw your attention to American Airline's way of reaching out to that gutsy niche of oestrogen-rich customers who in the twenty first century dare to bother their pretty little heads with the new fangled flying thing. And this is the improved version!

Segmentation only makes sense if the designated grouping consumes your offering in a unique way and I hadn't noticed that women fly differently from men. They just get patronised differently.