Make Marketing History

The views of a marketing deviant.

Wednesday, May 30, 2007

On The Pull?

My ongoing efforts to convince the sceptical Sigurd Rinde that "Marketing Good, Marketers Bad" have led to his suggesting in a recent post that the difference between good and bad marketing is akin to that between attraction and seduction.

I, however, think there's an element of both required and that if we follow the AIDA pathology then attraction stimulates awareness and interest while seduction is required to generate desire and action. Can anyone improve this rather tortuous metaphor?

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